Religious dimensions of advertising


Author :Sheffield, Tricia
Publisher(year) : 2006
Number page : 207

Tricia Sheffield's new work argues that advertising functions as a religion in late capitalism and can thus be integrated into critical theological studies. Situating her examinations within a detailed theoretical context, Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogies to Emile Durkheim's description of objects as totems."--BOOK JACKET

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